I can tell you one thing look at the before and after pics
1: he has totally different lighting(hard light from above) to cast down shadows to create depth in the after photo
2: he is turned flat to the camera with his arms way out to appear like his lats grew
3: leg shot...his shorts are pulled WAY up to show quads a lot more
4:......um.....enough said
I did this shit for a living, I know all the lighting tricks....LOL