EXACTLY... the problem is, that even though that is common knowledge to us, 95% of the people buying it would have no clue... its all marketing garbage as the competition within the supplement industry is so huge and the margins on protein in regular form are non existent so they get a fancier name and description, mark up the product nearly double, so they can turn a profit... most companies break even or at times, lose money on protein unless they are just HUGE and buy enough bulk but it takes a HUGE bulk to make any money on it... they use it to lead people to other products... you have to have protein in stock if your selling supplements because its such a staple so they take the hit on it to make money on the other products..