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The Five Fatal Flaws of Old Fashioned Brainstorming. Brainstorming, as usually practiced in organizations, consists of getting a group of people together in a room for 30-45 minutes and asking people to shout out new ideas on the topic at hand. Research shows 90% of attendees think this process...

Understanding Brand Impressions in Digital Marketing. As a business professional, you likely understand the importance of building a strong brand. But when it comes to your ads, brand impressions are the beginning of an exciting story. They track how often a user sees what you're putting out...

What is Multicultural Market Research and Why is it Important? Businesses that want to succeed in today’s market need to understand the importance of multicultural market research. The 2020 US Census reported: “As the US population ages and grows more slowly in coming decades...

7 Characteristics of High-Impact Qualitative Research. Qualitative research is a method designed to study people in the context of a specific topic. Combining disciplines of psychology, sociology, and anthropology, moderators lead participants through a series of in-depth questions, and...

Understanding Ethnography Marketing Research. Ethnography Marketing Research is a qualitative market research method in which a moderator and research team interviews respondents in their homes or offices to obtain observational insights into their lifestyles and everyday behaviors...

5 Voice of the Customer Examples Used by Top Companies. Are you looking for ways to understand what your customers want and need? Voice of the Customer (VoC) is a process that captures feedback and utilizes it to improve products. It allows businesses to get an in-depth understanding of their...